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| End-to-end Virtual Event Solutions |
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Consulting – Pre-planning and execution |
| While an event platform is a vital component of a virtual event the other key elements that go in to making a successful event are: |
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Event conceptualization |
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Pricing |
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Production of content |
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Event marketing |
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Exhibitor generation |
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Traffic/audience generation are the other key elements. |
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| We partner with each event customer/ host to plan and execute successful events. Our event team takes care of each event. |
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Branding your Virtual Event |
| The Events24x7 platform provides attractive readymade template library. Additionally our 3D creative team can develop customised environment of lobby, booths, exhibition halls, lounge etc. |
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Managing the implementation |
| An Events24x7 client interaction is led by an Event Director who is responsible for the management and implementation of the virtual event. The Event Director is the customer’s primary contact and manages the overall virtual event, including the event project timeline, setup, configuration, content and training and resource assignments. |
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Getting Exhibitor/Sponsors for your Virtual Event |
| As Virtual Events is a relatively new concept, Events24x7 will assist you in recruitment of exhibitors/sponsors as well as hand-holding them to get maximum marketing benefit from a virtual event. |
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| We will assist you in defining exhibitor booth packages, including booth categories, booth features, pricing and in-event advertising packages. |
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| We can provide marketing support templates/examples for your emails and micro-site as well as a demo platform that can be used to support the exhibitor’s recruitment. |
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Content Creation – to attract and engage visitors |
| Content - the speaker and their presentations, is the key element which attracts visitors. It is imperative to have a few crowd-puller speakers. The topic selection is another critical element to draw the right kind of visitors. The quality of the presentation, how it is recorded and preparing for and conducting the live Q&A sessions are the other vital points which need to be looked at carefully. |
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| Although the Show Organiser will provide the content/speakers, we will guide the Organiser regarding presentation length, how to make the presentations interesting, how to conduct the chat sessions. This will ensure that the content has the value for the visitor to keep them engaged. |
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| Traffic/Audience Generation – promoting your event to targeted visitors |
| We will strategise with you the Virtual Event promotion strategy to generate relevant audience/visitor. We will discuss the various web and non-web media options available to maximise relevant visitor traffic at the least budget. |
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| In web-promotion we help you build a pre-event micro-site and generate traffic and registration in this micro-site. Traffic generation tool will include both paid and non-paid web promotion tools. Paid tools include Search Engine Marketing (using Google ad-words) and banner advertising. Non-paid tools include E-mail marketing, SEO (Search Engine Optimsation) and SMM (Social Media Marketing) in social media sites; this also includes blogging, article marketing etc. |
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